USA TODAY
Every day, USA TODAY is the trusted source
of news and information for over 5.2 million readers. This
daily audience of affluent, well-educated, business professionals
is a desirable demographic delivering a high value target
to advertisers. (Source: Fall 2004 MRI)
- America’s number one newspaper
- America’s most influential and
broadly read daily newspaper
- The only truly national American newspaper
- The only American-news daily to be distributed through-out
the world
- +70% of readers are top investment and business decision-makers
(Source: Mendelsohn)
USA TODAY CIRCULATION Daily
(September 2004)
| MONDAY - FRIDAY |
| Single Copy: |
1,559,487 |
| Subscriptions: |
311,184 |
| Blue Chip: |
439,182 |
| Total Paid: |
2,309,853 |
USA TODAY'S NATIONAL NEWSPAPER MARKET SHARE
| MONDAY - FRIDAY |
| Total circulation of national newspapers*: |
5,231,722 |
| USA TODAY |
|
| Total circulation: |
2,309,853 |
| Market share of all national newspapers |
44% |
| |
|
| Single copy sales of all national newspapers*: |
2,218,065 |
| USA TODAY |
|
| Single copy sales M-F: |
1,559,487 |
| Market share of national newspapers: |
70% |
| |
|
*National newspapers include USA TODAY, Wall Street
Journal, NY Times
Source: September 2004 ABC Publisher's Statement
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