CRAIG WHITE Managing Director KSC

HE first internet service provider to be awarded a telecom license by the recently set up National Telecommunication Commission, KSC Commercial Internet (KSC) is a prime example of a small company offering a higher value service.

“Our customers include professionals and expatriates, who appreciate top quality services and the quality of the service they pay for rather than the pricing factor,” says Craig White, the company’s managing director.

“It’s a case of positioning what we have to offer: consumer broadband services and corporate solutions. We feel we have a competitive advantage that we can sustain.”
Part of the M-Web Group Thailand, owned by MIH Holdings, KSC Internet takes 50 percent of its revenue from the corporate sector, 35 percent from consumers, and the remaining 15 percent from its operations outside Bangkok.

KSC also provides security software and customized solutions for corporate customers. “We focus quite closely on providing a level of customized solutions,” says Mr. White.

He sees the corporate sector and the company’s provincial operations as offering the best prospects for growth. “We don’t see our consumer side growing significantly as a percentage. However we do believe because of our superior quality there will be a niche market for us.”

KSC Broadband is actively expanding its customer base through new marketing strategies and partnering businesses with a similar approach.

“We learned early on to scale the business effectively for the size of the market,” says Mr. White. “That does not mean building everything small. It means building it with an architecture that is modular, so you can plan and execute growth when and where required.”