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hen
it comes to ports, Barbados is in a class of its own.
The Port
of Bridgetown is a multipurpose facility dealing with
cargo and cruise ships as its core businesses, but it
is in the latter area that the port has headlined in
recent months, becoming the first and only Caribbean
port to berth the Queen Mary 2 luxury cruise liner on
her maiden voyage from Southampton to Fort Lauderdale.
The
Queen Mary chose Barbados because the ports consistent
work to stay ahead of the areas shipping needs
means it has the capacity to berth such a huge ship.
Ever since the eighties when the cruise industry took
off, the port has seen an exponential growth in passenger
numbers thanks to a commitment to development and quality.
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EVERTON
WALTERS General Manager of the Barbados Port
Authority
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Everton
Walters, the Barbados Port Authority General
Manager, is confident that the ports infrastructure
can keep growing to suit the changes within the maritime
industry. Along with major dredging works carried out
two years ago, a new cruise pier is planned that will
cater for other mega-vessels in line with the government
plan to concentrate on the luxury end of the tourism
market.
The
less glamorous areas of port activity are also being
developed. In the mid-nineties, the management aspect
was restructured to keep in step with the profile
that suits a modern port, says Mr. Walters. Activities
were zoned for better management, allowing a cost-centered
approach so the performance of each separate aspect
could be monitored.
The
challenge is to make sure that we carry out our business
in a very efficient and effective manner at all times,
says Mr. Walters. The key to this is balancing the needs
of cargo and cruise interests, and the port area has
been divided accordingly, with a holding area for two
large cruise ships and another area with capacity for
three to five cargo vessels.
Again,
this is not final. Growth is taking place at such
a rapid pace that currently we are making plans for
further berthing arrangements, says Mr. Walters.
He wants Bridgetown Port to be seen as the top facility
in the Caribbean, and stresses the importance of marketing
to stimulate interest as well as the need for consistent
quality to satisfy customers. We want to make
sure that we are a high-quality provider of excellent
service, he says.
| Standards
keep improving at Bridgetown to keep port at head
of regional facilities |
There
is room for expansion in the manufacturing sector, as
the ports export capabilities are more than adequate
for current volume. To stimulate industry, the port
has created an incentive program of reduced rates to
lower the cost of exports and to attract greater levels
of foreign exchange. Transhipment is another strong
sector, one which showed a marked increase after the
port was restructured in 1992.
Full
integration into the CSME will present Barbados, and
the port, with an ideal opportunity for additional growth.
The port has a very important role to play as
the gateway in terms of trade, says Mr. Walters.
He sees the ports role as extending beyond island
interests and encompassing regional activity. We
have to reach out beyond our borders and integrate the
countries in our region to ensure that they are also
in step with what is happening internationally,
he states.
Barbados
technological experience in the running of a successful
port is a commodity that can be exported to mutual benefit,
as an efficient networking of ports is essential to
international activities such as transhipment. Indeed,
transfer of know-how to neighboring ports is already
underway in the form of training programs on security,
operations, and industrial relations.
In
terms of stimulating tourism for the island as a whole,
Mr. Walters states that improvements at the port are
carefully integrated with other infrastructure such
as the airport and the road system, in order to facilitate
transfers within the island. In fact, standards at the
airport are equally high, with daily direct flights
to major destinations Grantley Adams International
Airport won the 2003 World Travel Award for best Caribbean
airport, and has been nominated again this year.
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