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GABRIELA
SOMMERFELD
Executive President Aerogal
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The
official airline of the Galapagos offers high-quality
low-cost national and international flights and a slew
of new services to give them the chosen advantage
100-percent Ecuadorian company, Aerogal
(Galapagos Airlines) is Galapagos official airline
and has grown remarkably since 2002 when it carried
only 700 passengers per month. Today the airline has
an average monthly volume of 50,000 passengers and over
one million per year. Under the watchful eye of its
young and dynamic Executive President Gabriela Sommerfeld,
Aerogal is working to increase its domestic routes,
launch international flights to New York and Miami,
and become Ecuadors number one airline.
Aerogal has set the goal of becoming the leading
airline in the country by 2007- the leader in terms
of size, customer preference, service and price,
states Ms. Sommerfeld. How are we going to achieve
this? With the quality of our human resources. Everybody
who works for the airline has put their heart and soul
into it and we have a very dedicated and special staff.
Along with this, we have an aggressive marketing plan
which has helped us to quickly capture a large market
share and to grow at the rapid rate of 150 percent per
year.
Today Aerogal offers high quality flights at low prices
between the Galapagos and the domestic destinations
of Guayaquil, Quito, Cuenca, Manta, San Cristobal, Baltra
and Coco. In addition, it has presented an application
to Ecuadors National Aviation Council to open
daily flights connecting Guayaquil with Miami and New
York. Ms. Sommerfeld says that the new international
routes have received a favorable response from government
authorities. She adds that the airline is waiting for
the new national civil aviation law to be passed so
that Ecuador can obtain category one status with the
Federal Aviation Administration (FAA). This will enable
Ecuadorian carriers to fly directly to the U.S.
Aerogal is already ahead of many of its competitors
in terms of safety and product range. All of the airlines
planes, which include six new Boeing 737-200 advanced
aircrafts, are serviced and maintained exclusively in
the U.S. by the FAA-authorized Tucson-based company
Hamilton. Also, the airline has been the first Ecuadorian
company to offer the option of buying tickets online,
which Ms. Sommerfeld says has been successful with international
clients, and it has launched a number of innovative
products such as VIP cards and Corporate Checkbooks
to complement its customer service.
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Aerogal has imposed an aggressive marketing plan,
allowing them to grow at 150% a year.
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Service is our main priority so we have created
special products that have helped our clients be more
cost and time efficient, explains Ms. Sommerfeld.
The Corporate Checkbook is a pre-paid book of
flight coupons that companies can keep in their offices
which are ready for flights. It entitles the passenger
to all the privileges of VIP service and they can arrive
up to half an hour before flight time.
Ms. Sommerfeld supports Mayor Nebots drive to
establish Guayaquil as the main entry point for tourists
on their way to the Galapagos Islands, and says that
the city is a strategic entry as it provides the most
direct route to the archipelago. This allows customers
to get the cheapest domestic flights to the islands
and, as she points out, they will find themselves in
a very enchanting city with an ample tourism offer.
Guayaquil deserves everything that it has going
for it at the moment. Everybody has their eye on the
city for its development and push, for the order that
has been established in the city, for how it has been
cleaned up, and for how it has been beautified in such
a short time, she remarks. Guayaquil is
working hard to show the world that it can be part of
a greater Ecuador.
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