 |
|
OLEG
YU NAM
Chairman of the Board of Directors
Kuat Corporation
|
Kazakhstan
has been performing extremely well: Since its independence
in 1991 it has successfully embarked on political and
economic reforms. The country has an enor-mous potential
for foreign investments and long-term economic growth.
It's something that is being confirmed not only by macroeconomic
indicators but it's also being more and more recognized
internationally. WTO-accession in 2006 is imminent.
Kazakhstan has joined the WEF's list of competitive
economies. The OSCE chairmanship in 2009 is on the table.
The USA consider Kazakhstan to be its strategic partner
in this region. More and more political figures are
visiting this country. "Kazakhstan is pulling the
whole region forward both economically and politically",
Ms. Condoleezza Ri?e, Secre-tary of State. What differentiates
Kazakhstan so strongly from other CIS-countries?
Kazakhstan
is a very interesting country on its own. Being the
9th country in the world terri-tory-wise its population
is slightly over 15 million people. The country has
a host of various re-sources. Another factor is that
the country has a huge industrial potential. When Kazakhstan
was part of the former Soviet Union it had a very vigorous
scientific and cultural potential as well as very strong
intelligentsia.
Actually, in Kazakhstan one can find all the elements
of Mendeliev's Periodic Table. The ultimate achievement
of Kazakhstan is the people who are hospitable, talented,
sagacious, creative, literate and well read. The country
has all the means to develop actively. The crucial thing
is that we have an outstanding president who implemented
the policy of 'open doors' and invited investors in
order to boost the country's economy. He had it done
at the very early stage of development. The country
has a conducive and transparent investment climate put
in place. It, of course, enhanced the attractiveness
of our country within Central Asia. All reserves of
oil, gas, gold, and other min-erals had been made open.
Numerous investors entered the country. It's necessary
to highlight that at the very early stage, right after
the dissolution of the socialist system, and at the
begin-ning of the transition period no one had assumed
or expected Kazakhstan to become the leader in the Central-Asian
region. But our president and the government surpassed
all the expectations.
History shows that the same stride was made by the great
Russian Tsar Peter I, who 'having opened the window
to Europe' made it possible for his country to develop
by leaps and bounds. This historic fact confirms the
projections related to further prosperity of our Kazakhstan.
The
oil and gas sector is still the backbone of the country's
economy. The government is however making great efforts
to diversify the country's economy away from Petro-leum.
Some other sectors are performing increasingly well:
the banking sector is con-sidered the strongest within
the CIS-countries and there is also the construction
sector that is really standing out. It's experiencing
impressive growth rates of 20% annually throughout the
last 5 years. What are the key growth drivers for this?
The
first driver is that all the conditions have been created
for construction companies, specifi-cally, land lots
are parceled out, architects and designers have enormous
opportunities for creativ-ity. These are the things
we have never had before. Another driver is the investments
made by second-tier banks and investments that flow
in from other countries. Literally everyone is inter-ested
in the development of this sector - construction companies,
constructors, project institutes, financial institutions,
mayors of cities and heads of regions (oblasts), the
government and the president himself, who has created
all the conditions in the internal and external market
for the given sector. We have really effective laws
on residential construction, urban development as well
as many others that make tremendous opportunities available
for the construction sector. The President clearly emphasized
that ''construction is the locomotive of Kazakhstan's
economy'.
KUAT
Corporation JSC was founded in 1992 and is one of the
largest construction companies in Kazakhstan specializing
in development of Business Class and De Luxe ac-commodation
projects. You've been awarded many awards and have doubled
turnover in 2005 to over 500mln USD. What separates
you from the many construction compa-nies active in
the country? How did you manage to become the market
leaders?
In
1992 when we founded the company it was called a small
private enterprise KUAT. The word 'kuat' when translated
from the Kazakh language means 'power, vigour, energy'.
Our office was a tiny one, 8?3 m. We had temporary premises.
That was our beginning. Those times were not easy, and
not quite joyful. That was the transition period that
lasted until 1999. We imple-mented small-scale projects.
At the very beginning we had no vehicles, no people,
no money. It was not easy to keep head above water.
Nonetheless, from the very beginning it was decided
that we would only construct, construct and construct
and do repair works of residential facilities. Be-fore
I started up my own company, I had worked as foreman,
site engineer, head of the produc-tion and technical
department, chief engineer. I am very proud of the fact
that I was appointed chief engineer at the age of 31,
and I was the youngest chief engineer in the Building
Board. Then, 1992 came. That was the time when many
wanted to leave the country and move their business
to other countries. I left that company as it had plans
to move to the Russian Federation.
In
1992 I started from scratch. Owing to the experience
gained and having gone through a very good school, the
newly established company has increased its capacity
year in year out. Initially we wanted to set up the
company according to the pattern that can be found in
Europe or the East, i.e. to act as client that would
find a contractor, sub-contractor or a general contractor
for this or that project. But the practice proved that
neither the society nor construction companies were
ready for that scenario. As a result we had to introduce
crews and teams that would carry out construction and
finishing works. It was a tough job, but at the same
time the work we did was free, private, and not under
socialism - everything depended just on you. Gradually
we have been improving all the processes and increased
the output. In 2000 we embarked on the rigorous development
of the company. Every year, every 6 months, every 3
months we effect optimization, structuring and restructuring,
i.e. we have ongoing improvements. For the last six
years the com-pany's output has increased by 300 times.
Today it has over 12,000 employees. We are the larg-est
investor in Almaty and Astana in terms of constructing
residential facilities, social and cultural premises.
From 2004, a second year running, we are No. 1 construction
company in the sector of residential facilities and
social and cultural premises. Our results are as follows:
in 2000 we commissioned 4, 000 sq.m, in 2001 - 9, 000
sq.m, in 2003 - 25, 000 sq.m, in 2004 - 140 000 sq.
m, in 2005 - 197, 000 sq.m and in 2006 we are to commission
592, 000 sq.m, which is in fact 3 times more than in
2005.
I think the main driver behind this pace of development
is the fact that we have been building up in a market-determined
way, overcoming all difficulties and problems throughout
very hard times and along with formation of our country.
Please, note, that the age of our company is almost
same as that of sovereign Kazakhstan.
I
understand you will expect to double turnover by 2006
to over 1 billion USD. You will triple your output (amount
of square meters commissioned will be 592.000m²
in 2006). You will double the number of employees to
25000. Where will you find neces-sary resources: people,
contractors, engineers? Construction materials? How
will you manage to do this?
The
Corporation is enjoying a very rapid development. The
experience I gained when I worked as a chief engineer
at 31 - and you have to understand that at that time
people were appointed to that position only when they
turned 45, 50, 60 years old, namely at the end of their
careers - was quite extensive. Back at that time under
the socialism I worked the way people work under capi-talism.
I came to realize what would be required for the company.
The company should have so-cial safety nets for the
employees. It's a must to create topnotch work conditions
and have a fully transparent policy. The company should
have the highest possible financial and moral incentives.
It must have social programs for employees. It's also
needed to design the company's trappings - a flag, an
anthem, badges and build up a high corporate culture.
We also had to work a lot in terms of staff training.
Last year were certified in accordance with international
management quality standards ISO 9001:2000. The British
Standards Institute (BSI) conducted training for our
employees and in stead of one year they had trained
us for 1,5 years. We wanted to have in-depth and profound
training, so that the staff learnt all aspects and nuances.
When disparities and incompliance with this quality
management system was almost zero, our company was certified.
So, having studied the quality management system ISO
9001:2000, and having practiced it for a year the company
got able to increase the construction output three-fold.
Unlike all other enter-prises that pay salaries in cash
we are the only construction company that transfers
salaries to all 12, 000 employees to their bank accounts.
I think it's a great achievement of our company as it
testifies to the fact that the company is absolutely
transparent. Employees get high salaries with all appropriate
pension and social contributions. People feel they are
protected and are very com-fortable. They give back
more. Another factor is that our company has its own
ideology. Currently we are in for loyalty and patriotism.
We put in place all the tools for high productivity
and per-formance. We want the people feel that they
live in a wonderful society. Let alone other factors
such as implementation of the best and the most beautiful
projects in terms of architecture and design that cover
huge areas of 18, 20 hectares, like that of Manhattan
Kazakhstan. Last year I was in New York and saw Manhattan
and I said right there: "Kazakhstan will have its
own Manhat-tan!" I also named this project Manhattan
Kazakhstan because it will be 'a city in the city' project
where construction will be carried out using the most
state-of-the-art production and architecture technologies
and techniques, where apart from an outstanding design,
we'll also employ landscape and illumination design.
This city will have everything.
Everything
that you have said about ongoing improvements, and corporate
citizen-ship, certification of ISO 9001:2000 and transparency
.
is all this in preparation for a listing at the LSE
by 2008?
Yes,
we do have the aim to get listed at LSE. Currently the
company has enough funds in the domestic market. At
the same time the company enjoys a skyrocketing development
and moves onward. We are fully aware that we need to
invest more and more and enter new markets. First, we
need to get listed at the Stock Exchange of Kazakhstan
and then at the LSE. These steps are necessary to enable
us to invest about $ 1,5 - 2 billion as the implementation
of such projects as, e.g. Manhattan Kazakhstan which
will be completed within 7 years, will require investments
amounting to $ 2 - 2.5 billion. Within the framework
of this project we'll have 3.5 million sq. m of residential
facilities constructed, including elite, Business class
and Deluxe apartments as well as social and cultural
facilities such as 6 schools, 8 kindergartens, out-patient
clinics, hospitals, park-ing, parks and alleys, hotels,
restaurants. We also plan to build a fire station and
the area office of internal affairs. Two stadiums will
be reconstructed. We'll have lines of communications
built. Ac-tually, the whole neighborhood will be completely
changed. The people in that neighborhood, in that 'city'
will feel much better than in any other neighborhood
of Almaty. As the center of a city is not where main
streets go but where all the conditions and the infrastructure
are in place for work, labor and life, and the quality
of life will be the highest possible.
You
are working a lot on the company's brand. There is no
doubt about the signifi-cance of the reputation for
a company. Currently, image is one of the most important
indicators of success and prosperity. In its third annual
study of the "50 Best Companies According to Reputation"
Exclusive Journal included Kuat Corporation. How are
you branding your company, how do you want to be perceived
and how is this helping you in attracting investment,
receiving credit, promoting your interests, entering
new mar-kets? What are you doing to take the company's
brand, the corporate image out of the country?
Our
Company is well known in 166 countries of the world.
We get awards every year. You are familiar with such
a famous company as Business Initiative Directions headed
by Mr. Priedo. In 2002 in Frankfurt we were awarded
the prize for quality and technology "The Arch
of Europe. Gold". In 2003 in Geneva we were awarded
"Platinum Star for Quality". In 2004 in Geneva
we got Century International Diamond Quality ERA Award.
In 2005 in New York we got another Diamond award for
"For corporate spirit and business prestige".
All these events have a ripple effect in 166 countries
of the world. We have business relations with South
Korea, Germany, the USA, France, China, Italy, Spain,
Israel, and we work a lot with Russia and many other
countries that supply to us materials, provide technologies,
equipment. KUAT Corporation is known as a very solid
and reliable company. Our company is oriented to construct
not only in Kazakhstan. In the future we are planning
to construct in other countries as well. In particular
we'll for sure construct in Ger-many, in Berlin, as
there was a wish extended to us. They invite us to build
in the UAE and in many cities of Russia. But the current
strategy of our company is to solidly build up the company
in Kazakhstan. In a year or two the company will enter
the international market.
With
our report we'll reach 3 million readers in the USA.
As you know we want to put Kazakhstan on the map, to
raise awareness about the investment climate, the many
op-portunities that exist here. I would like to offer
you an open space, a platform to com-municate with our
American readers.
Kazakhstan
has a wonderful investment climate created. We have
quite attractive laws such as on land, labor, residential
construction, foreign investments, as well as the tax
code. All the condi-tions for foreign investors to come
to Kazakhstan and invest into the country's economy
are there in place. One can show himself here, and implement
remarkable projects. Kazakhstan needs to produce and
manufacture a lot of various goods and services. Actually,
Kazakhstan is at its early stage of development. The
country has an enormous potential. Kazakhstan became
a sovereign state only 14 years ago. It's a young country
and a young republic. We do need partners and they are
important for us. The Corporation and I, personally,
are ready for close cooperation with new partners. We
have splendid projects related not only to construction
but also to the production of construction materials.
The construction sector only requires thousands of various
construction materials, in particular, it's needed for
Kazakhstan to manufacture laminate, different floorings
and coatings, paints, namely, a host of different finishing
materials. We need to improve and up-grade technologies
for production and construction, design and architecture,
let alone other sec-tors where investments and partners
should be attracted. It'll be a 'win-win' situation
for everyone - Kazakhstan, partners and KUAT Corporation.
Everyone wins. I know
that improvement and per-fection require a lot of time.
There is no limit to perfection. It concerns not only
technologies, construction but also human relations.
Money is just a tool that enables to reach the peaks
of per-fection.
|