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- Hungry
for more success, IFA
has set out an aggressive expansion program covering
the tourism sector and other fast moving areas. Already
a major player in parts of Europe, South Africa, and
Dubai, there are big ambitions ahead. We look
at ourselves as a regional company but we would like
to become a global company, says Jassim M. Al-Bahar,
Chairman and Managing Director. When?: the sooner,
the better.
- The ambitions are there for all to see with the high
profile Palm Jumeirah luxury resort now underway in
Dubai in which IFA holds a substantial interest. Elsewhere,
its portfolio includes the Sheraton Algarve in Portugal
its first tourism venture abroad while
there are plans to open up the Indian Ocean market,
including Mauritius and the Maldives.
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The emphasis is always on a high quality tourism product.
As well as resort development the company is targeting
a fairly new concept in part time yacht ownership. Already
well established in Dubai, there are plans for other
international yachting subsidiaries to be opened including
IFA Cannes this summer and IFA Beirut from September.
Other markets are being looked at. We will have
three yachts placed in strategic locations, says
Mr. Al-Bahar. We follow our client we follow
the Arab tourist.
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