On
Sept. 15, 1982, USA TODAY reached up from its
headquarters overlooking the nation's capital, and grabbed
an orbiting satellite to present information-hungry
readers news about the USA in an entirely different
way.
By
the end of the following year, daily sales had exceeded
1.3 million copies across the nation. The rest, as they
say, is history. Today, USA TODAY is the nation's
number one newspaper, with a worldwide circulation of
over 2.3 million. Easily recognizable in every corner
of the globe, USA TODAY's eye-catching graphics
draw readers to its pages for comprehensive, engaging
and credible coverage of global news and events. Its
audience responds with loyalty and involvement- and
relies on the newspaper's integrity for the decisions
they make, whether business or personal.
USA
TODAY's concise style concedes nothing to depth
of coverage. This is reader-friendly, timely information
for busy professionals who need to know everything from
worldwide news features and investigative reports to
the day's financial, investment and business stories.
From sports scores and stats to the latest in entertainment,
travel, health and lifestyle. Major news stories, reported
by award-winning journalists, are often covered in each
of its four sections- News, Money, Sports & Life-offering
a variety of perspectives.
Readers have responded enthusiastically, making USA
TODAY No.1 in circulation, with single-copy sales
accounting for approximately two-thirds of total sales,
reflecting the vibrancy of the editorial product. And
No.1 in growth-the 1996-2000 ABC Statements (March &
September) show unparalleled circulation increases.
BOSTON
99,048
CHICAGO
146,620
LOS
ANGELES
134,089
NEW
YORK
162,808
PHILADELPHIA
141,619
SAN
FRANCISCO
78,073
SEATTLE
65,134
WASHINGTON
D.C.
132,748
960,139
Source:
Audit Bureau of Circulation Publisher’s Statement
USA TODAY's upscale, educated, managerial
audience comprises the best of every segment of
American society. Leaders in their respective fields
with interests and influence in the global arena.
With more than 70% of their audience in the coveted
25-54 age bracket- the prime earning and spending
years- they represent the top business and investment
decision-makers you are aiming to reach with your
message.
%Comp
Index
College
Graduate +
60.1
114
Professional/Managerial
57.1
110
Household
Income
$100,000 +
$150,000 +
$200,000
Median
63.1
27.1
15.3
$113,856
114
130
135
Personal
Income
$75,000 +
$100,000 +
Median
43.3
23.8
$69,425
140
153
Household
Asset Value
$1 million +
39.2
117
Source:
2000 Mendelsohn 2001 Affluent Survey
Independent, original and compelling, Our
World- distributed with USA TODAY,
the nation's number one newspaper- offers
a rare opportunity: the ideal environment
to present the best political, economic and
cultural aspects of your nation and your vision
of current and future potential to an affluent,
influential American audience. There is no
more effective way to showcase your country
and receive the maximum return on your time
and investment.
