Corazon "Cory" Aquino (1933-2009) was the 11th
president of the Philippines and married to Benigno S. "Ninoy"
Aquino (1932-1983), former senator and opposition leader
legacy of freedom fighters
family legacy, President Aquino leads a new era for the Liberal
Party and the Philippines
It is always
a challenge to promote the legacy of a man and a family to become
relevant, but in the case of Ninoy Aquino and his family, the
Ninoy & Cory Aquino Foundation (Aquino Foundation) has taken
up on this challenge to reach the lives of next generation Filipinos.
To carry on the legacy of Ninoy Aquino, Rafael C. Lopa, president
and executive director of the Aquino Foundation and nephew of
Ninoy Aquino, has put together a campaign with Mekong Worldwide
Crew to spread the values of the foundation.
revolved around the idea that if there is anything you want to
communicate to young people, it is the whole idea that there is
a hero and innate goodness in each one of us, he says. That
is basically how she (Cory Aquino) felt we needed to communicate
the legacy of Ninoy because he really embodied the idea of self-sacrifice
for his country and people.
the Aquino Foundation has partnered with retail brands to introduce
Ninoy Aquino to the public through merchandise that benefits numerous
charities. The foundation has put together the campaign with the
tagline I am a hero, I do what I believe is right, I do
what I believe is good, I fight for justice, I fight for freedom.
I am Ninoy.
logo, a pair of eyeglasses Ninoy Aquino was known for, has since
become an iconic image. The basic message of the campaign
was if you were to see the country through the eyes of Ninoy,
what would you do now? Mr. Lopa says. The whole
idea of I am Ninoy became a very effective model for
us to talk about legacy, as it became so cool and fashionable
to be a Ninoy in that sense, and we managed to generate a lot
of interest in coming together.
THE AQUINO FOUNDATION
HAS PUT TOGETHER THE CAMPAIGN WITH THE TAGLINE 'I AM A
HERO, I DO WHAT I BELIEVE IS RIGHT, I DO WHAT I BELIEVE
IS GOOD, I FIGHT FOR JUSTICE, I FIGHT FOR FREEDOM. I AM
has grown significantly, having brought together an organization
called The Ninoy Runners and even gathering celebrity
support from apl.de.ap of the Black Eyed Peas to help advocate
for the public education problem in the country. The star has
agreed to be the foundations brand ambassador and plans
to travel in and out of the Philippines to raise money for the
programs and promote awareness about the problem. Mr. Lopa believes
that taking the Aquino Foundation internationally through well-known
Filipino figures like apl.de.ap is the next step in bringing Filipino
issues to global awareness.
feel the whole idea of people wanting to give back to their country
because they have been very successful abroad could be a way to
bring them back to help the country further, Mr. Lopa says.
President Noynoy Aquino is making it a point to fight
poverty and improve the education system. Yet, despite the inclusion
of various public-private partnerships put in place to help the
government deal with the countrys problems like malnutrition,
hunger and literacy, finding effective solutions is still a challenge.
Everything is interrelated and its extremely difficult
to know where to begin, Mr. Lopa says. Still, he believes
that the Aquino Foundation has helped Filipino society progress
over the years, despite the small monetary assistance it has been
able to gather. I would equate the success and impact of
a foundation such as this by how much it has done for people who
have created much bigger things, he says.
As for the
foundations future, Mr. Lopa is very optimistic. If
we do our job well, we will really promote the legacy of Ninoy
and Cory Aquino and inspire others to be like these two people,
he comments. Then I think this country will be a better
place to live in. This country needs many leaders that should
be able to look beyond themselves.