PAGCOR is developing Entertainment City Manila over a
10-year period and envisions a fully integrated resort with
casinos, entertainment venues, shopping and restaurants,
and much much more
and foreign investment to job creation and MICE industries, PAGCOR's
Entertainment City is set to stimulate economic growth
financial results that the Philippine Amusement and Gaming Corporation
(PAGCOR) currently enjoys are set to continue rising, thanks to
a mega-project the state-run gaming agency is currently developing.
Entertainment City Manila (ECM), the project is taking shape in
a three-square-mile lot of land along the reclaimed portion of
Manila Bays Boulevard area. Ultimately, it is set to take
the tourism sector in the Philippines to a whole new level, thanks
to the Entertainment Citys wide offering of activities for
intends to capture the imagination not only of Filipinos but foreign
tourists as well. The plan is for national artists to be represented,
for local cuisine to be available, and for Entertainment City
to stand out in Asia for its uniqueness and its embrace of local
need to go back to the Filipino roots, says Jeannie Javellosa,
the culture expert and brand engineer assigned to handle the rebranding
of PAGCOR and its Casino Filipino. We need a total Filipino
experience of what gaming and entertainment is all about. We need
to make it not just a casino, but a total leisure and entertainment
complex where people can bring their families.
This is right
in line with the vision that PAGCOR chairman and CEO Cristino
L. Naguiat, Jr. has for Entertainment City and all its Casino
Filipino branches. We are in talks with world-class designers
who can help create a modern Filipino brand and architectural
designs for our casinos that tourists would really want to see.
In Macau, the casinos have a Western look, but we want to have
our own, unique Casino Filipino look here.
City Manila will be a fully integrated entertainment and tourism
resort, in which the actual casinos will only account for less
than 8% of the total developed area. There will also be entertainment
options for children, theaters, stadiums, and facilities for MICE
(meetings, incentives, conferences and exhibitions).
a wide assortment of activities and facilities, PAGCOR hopes to
influence visitors to extend their stay. Right now, some
foreign tourists come here to play for two to three days. But
if we are able to create other recreation activities for the whole
family, these tourists will have good reason to stay longer in
the Philippines, explains the chairman.
City is being built over a 10-year period, yet the first phase
of one concept specifically, the aforementioned casino
is already complete. Built by a major investor in Entertainment
City (formed by the partnership between Malaysia-based Star Cruises
and local company Travellers International), Resorts World Manila
is located near Terminal 3 of Manilas Ninoy Aquino International
Airport (NAIA) and is the first complex in the country to combine
lodging brands (Marriott, Maxims and Remington) together with
the Philippines largest casino and a four-level mall. Resorts
World Manila also features numerous dining establishments, concerts
and acrobatic shows, and a 1,500-seat performing arts theatre.
Citys other biggest investors to date are Japans Tiger
Resorts Leisure and Entertainment Inc., Bloomberry Resorts and
Hotels Inc., and local powerhouse SM Investments (the principal
investment vehicle of the Sy group) which is working with the
Philippines own Belle Corporation to build a world-class
gaming facility in a major luxury hotel to be managed by Radisson.
cost of developing the project is expected to amount to some $5
billion, a figure that will bring with it 80,000 direct jobs and
about 400,000 indirect jobs. The Entertainment City Manila project,
particularly its casino gaming component, will also generate a
tremendous amount of revenue that will, according to PAGCORs
charter, fill in government coffers for use in carrying out its
numerous social development projects.
tourists from all over Asia and the world will soon enjoy the
Philippines newest and largest entertainment venue and all
of its world-class facilities characterized by the Filipino flavor